Mar
03

Distinguished Speaker Series – Gerard J. Tellis, Ph.D – March 31st

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You are cordially invited to the third installment of the

2010 USC Orange County Distinguished Speakers Series

featuring

Gerard J. Tellis, Ph.D.

Director of the Center for Global Innovation, Neely Chair of American Enterprise
and professor of marketing at the USC Marshall School of Business

“Do Innovations Really Pay Off?”

Wednesday, March 31, 2010 @ 7:00 p.m.
USC ORANGE COUNTY CENTER
2300 Michelson Drive, Room C, in Irvine
Tickets $15

GERARD J. TELLIS, Ph.D. is the director of the Center for Global Innovation, the Neely Chair of American Enterprise and a professor of marketing at the USC Marshall School of Business. Dr. Tellis is an expert in innovation who has published four books and over 100 articles. His research has received 15 awards, including the Bass, Odell, Maynard (twice), and Vijay Mahajan award for lifetime contributions to marketing strategy. Professor Tellis is an associate editor of the Journal of Marketing Research and previously served on the editorial board of the Journal of Marketing and Marketing Science. He is a trustee of the Marketing Science Institute, a distinguished professor at Erasmus University and a senior research associate at Cambridge University. At USC, he directs the Center for Global Innovation. Dr. Tellis will discuss all aspects of innovation, from global strategy and market entry to new product growth, advertising, promotion and pricing.

Get more information on our series and purchase tickets here

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