Presents

Social Media: Valuable or Just Annoying?

Wednesday, January 19, 2011
Program: 11:30 AM – 1:15 PM
(Lunch Included)

• Is social media only “social” or can it grow my business?
• What can it do for me?
• Facebook, LinkedIn, Twitter, Blogs (etc) – should I be using it ALL?
• How can I get up and running FAST?
• How do I reach more people with my social media campaign?

Mark Burrell, “The Blog Coach”, USC ’74,
President, The Burrell Group,Technology Speaker and Consultant, Author and Webmaster for SOCTrojans.com

Please join us for an informative and fun presentation about Social Media and its use, the benefits and potential pitfalls for your business and personal life.

About the Speaker:
A popular speaker on business and technology nationally since 1981, Mark has authored and taught college courses on Internet technologies and Web Design. He’s a WordPress Web Developer and Marketing Specialist. Mark has helped launch more than 1,200 Websites and blogs. He’s also kind to animals and small children.

In 1985, Mark started exploring the Internet and ways to expand communication paths using computers. As a result he started his own online Bulletin Board system and served as a consultant and SYSOP on other bulletin board systems. When the World Wide Web was introduced he authored and began teaching Web Design and E-mail classes, including at the college level.

Mark currently serves as an ‘offsite mentor’ and business coach to many professional across North America, and is the founder of The Burrell Group in Anaheim, California, which conducts both in-person seminars and online Webinars and training classes on the use of computers and technology for sales and business automation.

Wednesday, January 19, 2011

Program: 11:30 AM – 1:15 PM
11:30 AM – Registration, networking
11:50 AM – Guests seated, introduce speaker
12:00 PM – Speaker’s talk / lunch
12:30 PM – 12:45 PM Q&A with speaker
12:45 PM– 1:15 PM Raffle, announcements, more networking, presentation and Q&A with speaker

USC Orange County Center
2300 Michelson Drive, Irvine, CA 92612
Phone: (949) 437-0000
http://www.usc.edu/about/visit/orangecounty/

Parking: Free of charge in the lot adjacent to the Orange County Center. Please refer to the attached link for directions:
http://www.usc.edu/dept/obp/occ/information.html

Registration – Limited Seating / Likely to sell out / Register now!

$12 = SOC Alumni Club members
$15 = Non-members

Please use the form below to RSVP and confirm your space for the luncheon. You will have the option of reserving for more than one person at the next screen. Should you need to reserve multiple people including members and non-members, you can click the ‘Continue Shopping’ option at the next screen to add attendees from the other category. Thank you and see you on January 19th!

Make your reservations early. Limited seating, first come, first serve.

presented by

USC Marshall Alumni Association Orange County

Navigating a Challenging Economy and Maximizing Your 2011

Otis ‘Tres’ Heald, MBA ’95,
Senior Vice President, Director of Equity Investments,
City National Asset Management

Please join a distinguished group of Orange County business leaders and friends as Otis ‘Tres’ Heald of City National Asset Management -a division of City National Bank- discusses how local business professionals can maximize the current economic situation to their benefit in the new year.

About the Speaker:

Otis ‘Tres’ Heald serves as Senior Vice President and Director of Equity Investments for City National Asset Management. Bringing more than 20 years of experience in portfolio management, equity analysis and credit analysis experience, he is responsible for all fundamental equity strategies and serves as an equity analyst for the company’s $35.8 billion in assets.

Mr. Heald is a Chartered Financial Analyst, and is a member of the CFA Society of Los Angeles and the Orange County Society of Investment Managers. He holds a Master’s Degree in Business Administration from the University of Southern California and a dual bachelor’s degree in finance and real estate from San Francisco State University.

Mr. Heald is a board member and serves as the president of the Downs Syndrome Association of Orange County. He also serves on the investment committee of MemorialCare Health System, a six hospital not-for-profit health system in Southern California.

Tuesday, January 25, 2011

Program: 7:30 AM – 9:00 AM
7:00 AM Check-in and Networking
7:30 AM Breakfast , presentation and Q&A with speaker

The Pacific Club
4110 MacArthur Blvd.
Newport Beach, CA 92660
For directions: 949-955-1123

Registration – preferred pricing until 5 p.m. 1/23/11:

$32 = Early USC Marshall Students, Alumni, Faculty, Staff by 5 p.m. 1/17/11
$42 = Early non-Alumni General Admission by 5 p.m. 1/23/11
$45 = Late Registration for all after 5 p.m. 1/23/11
$50 = USC Alumni ONLY Door Registration – space permitting
*No refunds after 5pm 1/23/2010.

Online RSVP: https://marshallapps.usc.edu/mems/?eventId=1287

Make your reservations early. Limited seating, first come, first serve.

2010 USC Orange County Distinguished Speakers Series

featuring

Gerard J. Tellis, Ph.D.

Director of the Center for Global Innovation, Neely Chair of American Enterprise
and professor of marketing at the USC Marshall School of Business

“Do Innovations Really Pay Off?”

Wednesday, March 31, 2010 @ 7:00 p.m.
USC ORANGE COUNTY CENTER
2300 Michelson Drive, Room C, in Irvine
Tickets $15

GERARD J. TELLIS, Ph.D. is the director of the Center for Global Innovation, the Neely Chair of American Enterprise and a professor of marketing at the USC Marshall School of Business. Dr. Tellis is an expert in innovation who has published four books and over 100 articles. His research has received 15 awards, including the Bass, Odell, Maynard (twice), and Vijay Mahajan award for lifetime contributions to marketing strategy. Professor Tellis is an associate editor of the Journal of Marketing Research and previously served on the editorial board of the Journal of Marketing and Marketing Science. He is a trustee of the Marketing Science Institute, a distinguished professor at Erasmus University and a senior research associate at Cambridge University. At USC, he directs the Center for Global Innovation. Dr. Tellis will discuss all aspects of innovation, from global strategy and market entry to new product growth, advertising, promotion and pricing.

Get more information on our series and purchase tickets here

A Guided Autobiography – 2010

Where have you been? Where are you going?

Created from the Birren Autobiographical Studies Program, the Guided Autobiography course helps individuals organize their life stories. Guided by Cheryl Svensson, participants are led through themes and priming questions that evoke memories of events once known but filed away and seemingly forgotten. Writing and sharing life stories with others is an ideal way to find new meaning in life as the uncertainties of the past, and the contradictions, paradoxes and events of life are put into perspective.

Participants gain a growing appreciation of their lives. This class will meet ten consecutive Wednesdays beginning February 17, 2010, at the USC Orange County Center in Irvine.

When: Wednesdays (10:00 a.m.-12:00 p.m.)

• February 17, 24;
• March 3, 10, 17, 24, 31;
• April 7, 14, and 21, 2010

Instructor: Cheryl Svensson, Ph.D. / cheryl.svensson@gmail.com

Cheryl Svensson has been involved in the field of aging since the 1970’s when she applied to the very first Masters in Gerontology program at USC. After completing her master’s, she moved to Sweden and entered the doctoral program in psychology with an emphasis on research in aging. For the past ten years, Cheryl has worked closely with James E. Birren in developing and spreading the word about Guided Autobiography (GAB) by means of classes, lectures, and instructor training courses. She has been a firm believer in the power of the GAB process and the potential to change lives. Cheryl continues to work with Jim Birren and the Guided Autobiography work group to develop and expand the Autobiographical Studies Program.

Location:

USC Orange County Center
2300 Michelson Drive (Room A) Irvine, CA 92612
Phone: (949) 437-0000
http://www.usc.edu/about/visit/orangecounty/

Parking: Free of charge in the lot adjacent to the Orange County Center. Please refer to the attached link for directions:
http://www.usc.edu/dept/obp/occ/information.html

For Further Information Contact:
Jerry Walker, Ph.D., Director / jbwalker@usc.edu
Judith C. Diaz, Assistant Director / judydiaz@usc.edu
USC Emeriti Center College
3715 McClintock Ave., Suite 220
Los Angeles, CA 90089-0191
(213) 740-8841; Fax (213) 740-7120
www.usc.edu/ecc