2010 USC Orange County Distinguished Speakers Series

featuring

Gerard J. Tellis, Ph.D.

Director of the Center for Global Innovation, Neely Chair of American Enterprise
and professor of marketing at the USC Marshall School of Business

“Do Innovations Really Pay Off?”

Wednesday, March 31, 2010 @ 7:00 p.m.
USC ORANGE COUNTY CENTER
2300 Michelson Drive, Room C, in Irvine
Tickets $15

GERARD J. TELLIS, Ph.D. is the director of the Center for Global Innovation, the Neely Chair of American Enterprise and a professor of marketing at the USC Marshall School of Business. Dr. Tellis is an expert in innovation who has published four books and over 100 articles. His research has received 15 awards, including the Bass, Odell, Maynard (twice), and Vijay Mahajan award for lifetime contributions to marketing strategy. Professor Tellis is an associate editor of the Journal of Marketing Research and previously served on the editorial board of the Journal of Marketing and Marketing Science. He is a trustee of the Marketing Science Institute, a distinguished professor at Erasmus University and a senior research associate at Cambridge University. At USC, he directs the Center for Global Innovation. Dr. Tellis will discuss all aspects of innovation, from global strategy and market entry to new product growth, advertising, promotion and pricing.

Get more information on our series and purchase tickets here

A Guided Autobiography – 2010

Where have you been? Where are you going?

Created from the Birren Autobiographical Studies Program, the Guided Autobiography course helps individuals organize their life stories. Guided by Cheryl Svensson, participants are led through themes and priming questions that evoke memories of events once known but filed away and seemingly forgotten. Writing and sharing life stories with others is an ideal way to find new meaning in life as the uncertainties of the past, and the contradictions, paradoxes and events of life are put into perspective.

Participants gain a growing appreciation of their lives. This class will meet ten consecutive Wednesdays beginning February 17, 2010, at the USC Orange County Center in Irvine.

When: Wednesdays (10:00 a.m.-12:00 p.m.)

• February 17, 24;
• March 3, 10, 17, 24, 31;
• April 7, 14, and 21, 2010

Instructor: Cheryl Svensson, Ph.D. / cheryl.svensson@gmail.com

Cheryl Svensson has been involved in the field of aging since the 1970’s when she applied to the very first Masters in Gerontology program at USC. After completing her master’s, she moved to Sweden and entered the doctoral program in psychology with an emphasis on research in aging. For the past ten years, Cheryl has worked closely with James E. Birren in developing and spreading the word about Guided Autobiography (GAB) by means of classes, lectures, and instructor training courses. She has been a firm believer in the power of the GAB process and the potential to change lives. Cheryl continues to work with Jim Birren and the Guided Autobiography work group to develop and expand the Autobiographical Studies Program.

Location:

USC Orange County Center
2300 Michelson Drive (Room A) Irvine, CA 92612
Phone: (949) 437-0000
http://www.usc.edu/about/visit/orangecounty/

Parking: Free of charge in the lot adjacent to the Orange County Center. Please refer to the attached link for directions:
http://www.usc.edu/dept/obp/occ/information.html

For Further Information Contact:
Jerry Walker, Ph.D., Director / jbwalker@usc.edu
Judith C. Diaz, Assistant Director / judydiaz@usc.edu
USC Emeriti Center College
3715 McClintock Ave., Suite 220
Los Angeles, CA 90089-0191
(213) 740-8841; Fax (213) 740-7120
www.usc.edu/ecc